What is HOG's current stock price?

As of now, HOG is trading at $20.52, with a daily change of -2.01%.

What are the risks associated with HOG stock?

HOG has Low, risk level based on volatility, sector strength, volume, investor confidence and outlook.

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HOG Stock Analysis & IQ Rating | Harley-Davidson

HOG

Harley-Davidson

$20.52

-$0.42 | -2.01%

Set Alerts

Overview

Comments

Insights

Risks

Rating

Chart

Analysts

Street

Sentiment

Headlines

52W High

$31.25

MKT CAP

$2.42B

52W Low

$19.33

VOL

$4.18M

P/E Ratio

7.35

AVG VOL

$3.17M

RSI

48.22

TREND

Downtrend

HOG Stock IQ

Login to see Harley-Davidson (HOG) Stock IQ rating and get instant clarity on whether to Buy, Hold, or Avoid

HOG Target Price

Login to display

Strengths

HOG Rewards

Earnings are forecast to grow

HOG Rewards

Trading below its fair value

HOG Rewards

Upgraded on attractively valued

HOG Price Performance

$21.07 (-2.61%)

$23.89 (-14.11%)

$28.32 (-27.54%)

$25.76 (-20.34%)

1year

6month

3month

1month

HOG Analysts Opinion

Overall standing based on market and analyst consensus. menu Hover over the category for more information

HOG Analysts Opinion

HOG Analysts opinion is negative and it remained unchanged from the past 3 months

HOG Street Sentiment

Analysts perspectives on the stock desirability, trend direction and growth potential

19%

Buy
Opinion

Trend
Score

Potential
Score

Consensus Rating

100%

0%

50%

HOG Street Sentiment

HOG Street Sentiment is unimpressive and have negative views on the near-term outlook

HOG Risk Level

HOG has Low risk level

Risks Indicators

Beta greater than 1.0

Low

LOW

HIGH

HOG Performance Sentiment

Sentiments overview associated with events and the stock performance

19%

81%

Positive

Negative

5 out of 26
events present

21 out of 26
events present

Very Bullish

Bullish

Neutral

Bearish

Very Bearish

Key Price Levels

Average key support and resistance price levels

Support
Price

$20.72

Resistance
Price

N/A

Current Price Range

$21.45

Show methods +

Analyst Consensus

Recent Upgrades and Downgrades

50%

Buy

Hold

Sell

Consensus Rating

NEUTRAL

1

0

Date

Action

Rating

Firm

Nov 14, 2025

Reiterate

Neutral

UBS

Nov 11, 2025

Reiterate

Buy

DA Davidson

Oct 27, 2025

Upgrade

Market

Morgan Stanley

HOG Latest Analysis +

Harley-Davidson Q4 Earnings Call Highlights. Key Points-Management launched a business reset focused on dealer health tighter inventory discipline and cost cuts calling 2026 a transition year and targeting at least $150 million of annual run-rate savings by 2027.-Financial pressure was steep: consolidated revenue fell 28% in Q4

Today

$20.52 | -2.01%

Activity

Earnings

Harley-Davidson Reports Weak Q4 On Lower Shipment Widened Losses. ) shares are trading lower premarket on Tuesday after it reported .The company reported:28%year-on-year (Y/Y) quarterly sales decline to$496 million beating theof$483.2 million.Harley-Davidson’.s loss per share of$2.44 missed the analyst consensus loss estimate of$1.06.The company reported an operating loss of $361 million compared with a loss of $193 million a year ago.Harley-Davidson generated roughly $569 million in cash f

Tue Feb 10, 2026

$20.94 | +3.97%

Earnings

Momentum

Harley-Davidson skids further into the red as sales continue to slide.

Tue Feb 10, 2026

$20.94 | +3.97%

Momentum

Harley Shares Recover on Improved Shipment Outlook in 2026. Harley-Davidson Inc. shares recovered after executives forecast retail sales would be flat to slightly higher this year after a sharp unexpected drop in fourth-quarter bike shipments sparked a rout in the stock.

Tue Feb 10, 2026

$20.94 | +3.97%

Potential

Harley-Davidson Q4 Loss Widens . (RTTNews) - Harley-Davidson (HOG) announced Loss for its fourth quarter of -$279.30 million

Tue Feb 10, 2026

$20.94 | +3.97%

Earnings

Harley-Davidson (HOG) Reports Q4 Loss Misses Revenue Estimates. Harley-Davidson (HOG) delivered earnings and revenue surprises of -165.22% and -25.93% respectively for the quarter ended December 2025. Do the numbers hold clues to what lies ahead for the stock?

Tue Feb 10, 2026

$20.94 | +3.97%

Earnings

Harley Shares Slump on Much Worse-Than-Expected Motorcycle Sales. Harley-Davidson Inc. shares tumbled after the company reported an unexpected drop in motorcycle shipments extending its struggles in the face of weak demand and punishing tariffs.

Tue Feb 10, 2026

$20.94 | +3.97%

Earnings

Momentum

Earnings Breakdown: Harley-Davidson Q4. ) just disclosed its Q4 earnings on Tuesday February 10 2026 at 07:00 AM.Here'.s a brief overview of the earnings report.Harley-Davidson missed estimated earnings by -141.58% reporting an EPS of $-2.44 versus an estimate of $-1.01.Revenue was up $65.11 million from the same period last year.The company beat on EPS by $1.57 ...

Tue Feb 10, 2026

$20.94 | +3.97%

Earnings

Harley-Davidson Shares Plunge As Bike Demand Stalls. Harley-Davidson Shares Plunge As Bike Demand Stalls Harley-Davidson shares plunged in premarket trading after the company reported an unexpected decline in motorcycle shipments and a far deeper-than-expected sales miss in the fourth quarter. The results suggest the company is still battling

Tue Feb 10, 2026

$20.94 | +3.97%

Earnings

Momentum

Harley-Davidson reports mixed Q4 results. initiates FY26 outlook.

Tue Feb 10, 2026

$20.94 | +3.97%

Earnings

Runners Also Watch

Close Price

Change

LVWR

LiveWire Group Inc.

2.34

+2.63%

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HOG

Harley-Davidson

Set Alerts

Current Price

$20.52

-$0.42 | -2.01%

52W High

$31.25

MKT CAP

$2.42B

52W Low

$19.33

VOL

$4.18M

P/E Ratio

7.35

AVG VOL

$3.17M

RSI

48.22

TREND

Downtrend

Overview

Comments

Insights

Risks

Rating

Chart

Analysts

Street

Sentiment

Runners Also Watch

Symbol

Close

Change

LVWR

LiveWire Group Inc.

2.34

+2.63%

HOG Price Performance

$21.07 (-2.61%)

$23.89 (-14.11%)

$28.32 (-27.54%)

$25.76 (-20.34%)

1year

6month

3month

1month

HOG Analysts Opinion

Overall standing per market and analyst expectations. menu Hover over the category for more information

HOG Analysts Opinion

HOG Analysts opinion is negative and it remained unchanged from the past 3 months

HOG Street Sentiment

Analysts perspectives on the stock desirability, trend direction and growth potential

19%

Buy
Opinion

Trend
Score

Potential
Score

Consensus Rating

100%

0%

50%

HOG Street Sentiment

HOG Street Sentiment is unimpressive and have negative views on the near-term outlook

HOG Risk Level

HOG has Low risk level

Risks Indicators

Beta greater than 1.0

Low

LOW

HIGH

HOG Performance Sentiment

Sentiments overview associated with events and the stock performance.

19%

81%

Positive

Negative

5 out of 26
events present

21 out of 26
events present

Very Bullish

Bullish

Neutral

Bearish

Very Bearish

Key Price Levels

Average key support and resistance price levels

Support
Price

$20.72

Resistance
Price

N/A

Current Price Range

$21.45

Show methods +

Latest Analyst Actions

Overall Wall Street Rating

50%

Buy

Hold

Sell

Consensus Rating

NEUTRAL

1

0

Date

Action

Rating

Firm

Nov 14, 2025

Reiterate

Neutral

UBS

Nov 11, 2025

Reiterate

Buy

DA Davidson

Oct 27, 2025

Upgrade

Market

Morgan Stanley

HOG Stock IQ

Login to unlock Harley-Davidson (HOG) Stock IQ rating and get instant clarity on whether to Buy, Hold, or Avoid

Target Price

Login to display

Stock Insights

Strengths

HOG Rewards

Earnings are forecast to grow

HOG Rewards

Trading below its fair value

HOG Rewards

Upgraded on attractively valued

HOG Latest Analysis

Harley-Davidson Q4 Earnings Call Highlights. Key Points-Management launched a business reset focused on dealer health tighter inventory discipline and cost cuts calling 2026 a transition year and targeting at least $150 million of annual run-rate savings by 2027.-Financial pressure was steep: consolidated revenue fell 28% in Q4

Today

$20.52 | -2.01%

Activity

Earnings

Harley-Davidson Reports Weak Q4 On Lower Shipment Widened Losses. ) shares are trading lower premarket on Tuesday after it reported .The company reported:28%year-on-year (Y/Y) quarterly sales decline to$496 million beating theof$483.2 million.Harley-Davidson’.s loss per share of$2.44 missed the analyst consensus loss estimate of$1.06.The company reported an operating loss of $361 million compared with a loss of $193 million a year ago.Harley-Davidson generated roughly $569 million in cash f

Tue Feb 10, 2026

$20.94 | +3.97%

Earnings

Momentum

Harley-Davidson skids further into the red as sales continue to slide.

Tue Feb 10, 2026

$20.94 | +3.97%

Momentum

Harley Shares Recover on Improved Shipment Outlook in 2026. Harley-Davidson Inc. shares recovered after executives forecast retail sales would be flat to slightly higher this year after a sharp unexpected drop in fourth-quarter bike shipments sparked a rout in the stock.

Tue Feb 10, 2026

$20.94 | +3.97%

Potential

Harley-Davidson Q4 Loss Widens . (RTTNews) - Harley-Davidson (HOG) announced Loss for its fourth quarter of -$279.30 million

Tue Feb 10, 2026

$20.94 | +3.97%

Earnings

Harley-Davidson (HOG) Reports Q4 Loss Misses Revenue Estimates. Harley-Davidson (HOG) delivered earnings and revenue surprises of -165.22% and -25.93% respectively for the quarter ended December 2025. Do the numbers hold clues to what lies ahead for the stock?

Tue Feb 10, 2026

$20.94 | +3.97%

Earnings

Harley Shares Slump on Much Worse-Than-Expected Motorcycle Sales. Harley-Davidson Inc. shares tumbled after the company reported an unexpected drop in motorcycle shipments extending its struggles in the face of weak demand and punishing tariffs.

Tue Feb 10, 2026

$20.94 | +3.97%

Earnings

Momentum

Discover HOG Stock analysis and effective trading strategies with StocksRunner.com. Gain valuable insights into stock performance, market trends and the future potential of HOG. We're here to help you make informed investment decisions today.

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Disclaimer: Past performance, whether from actual results or historical strategy tests, does not guarantee future success. The displayed outcomes are based on strategies not previously available to investors and do not depict the returns achieved by any specific investor. The Readiness Indicators, Sentiment Indicators and overall score are derived from a model retrospectively applied using historical data. This model relies on assumptions inherent to it, which may or may not be verifiable and carry potential risks, including losses. Engaging in active trading may not be suitable for individuals with limited resources, minimal investment or trading experience, or a low-risk tolerance. Proceed with caution as your capital is exposed to risks.

Please note that no offer or solicitation to buy or sell securities, securities derivatives of future products of any kind, or any type of trading or invesment advise, recommendation or strategy, is made, given or endorsed by StocksRunner including any of their affiliates ("TS").

This information is provided for illustrative purposes only. You should not rely on any advice and/or information contained in this website and before making any investment decision. we recommend that you consider whether it is appropriate for your situation and seek appropriate financial, taxation and legal advice.

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Sign up for free and

continue analysing HOG

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Join us on this journey to revolutionize the way you approach investing. Together, let's navigate the stock market with clarity, confidence and cutting-edge intelligence.

HOG Stock Analysis & IQ Rating | Harley-Davidson

HOG Stock IQ

HOG Target Price

HOG Analysts Opinion

HOG Street Sentiment

HOG Risk Level

HOG Performance Sentiment

Key Price Levels

Analyst Consensus

Explore our HOG Stock insights

Receive our HOG Daily Alerts

HOG Street Sentiment

HOG Risk Level

Key Price Levels

Latest Analyst Actions

Discover HOG Stock analysis and effective trading strategies with StocksRunner.com. Gain valuable insights into stock performance, market trends and the future potential of HOG. We're here to help you make informed investment decisions today.

Receive our HOG Daily Alerts

HOG Alerts